SUCCESS STORY
E-commerce web portal for an International Fashion clothing house in UK

Location : United Kingdom Technology: ASP.net, Ms-SQL, HTML, DHTML, Flash, Swish, SEO & web marketing

Clientele requirement: Bosomy limited, An International fashion clothing house in UK constantly introducing new fashion clothing for large size women. With an objective of covering the entire Europe market, Bosomy wanted a world class full featured international class E-commerce site. The work was even more challenging as it is about fashion industry. Both the looks & functionality needed to be world-class. The right information, colors & designs were needed to be presented with the fast paced changing fashions. Moreover it needed an online display for web visitors to buy at their leisure.

 

Pain areas: Remote management of the website and the products. Challenges in Order Management, Invoicing and payment handling. Auto responders and daily updates. Most importantly Optimization & online marketing

 

Designing Phase: A world class Design was evolved with the current web trends and keeping in mind the aesthetics of the fashion industry. Understanding the sensitive subject of ‘needs of plus sized women’, the contents were carefully created to present the information of the website.

 

Development: Bosomy.co.uk was developed as a complete ecommerce web application with online product gallery, color & size differentiations, invoicing and online payment. It also has an affiliate programme to build partners and affiliates to do more effective business. This was strongly supported and monitored by an admin control which has item management, Member management, Order management and Newsletter management.

 

SEO and Web marketing: Making of a world class web site does not have any value, if it does not make any business. Hence  A complete aggressive web marketing strategy is planned and implemented. Bosomy is available in plus size segment with more than 50 keywords and making substantial business. Payment is sometime by paypal  or sometime It is through banks as by the customer. Bosomy is accessible on the keywords like supersize clothing ,curvy fashion clothing, off price super size clothing, Off-price super size garements and many more.

 

Benefits to the customer

  • Reach to target audience easier.
  • Communication cost reduced by 80%
  • Repeat buyers through members
  • Control panel & Affiliates.
  • A win-win situation between buyers and the seller

 

Conclusion: Luminous  is providing maintenance, support, web marketing and SEO services.


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